Mooncake Packaging Shoot

It’s that time of the year again! Mid-autumn festival, also known as the mooncake festival, is one of the most happening seasons for the celebrating community. Every year, we are bound to see something fresh in this mooncake game. What exciting new flavors are they cooking up? What fancy creative packaging designs are they working on? It’s all so fascinating for everyone.

That said, this is also one of the busiest times for food photographers, food stylists and product photographers. For photographers, it’s a challenging yet intriguing time. While this festive season’s photographers struggle with their own cause, we too were ideating on how to capture the beauty of this mooncake packaging, beautifully designed by Tsubaki Studio.

At first, we figured to go with something fancy and luxurious, but then it hit us. Teatime by Thien has worked a long way yet stayed true to its roots as a home bakery. Hence, we decided to go with something more subtle this time to bring out its brand identity.

We aimed for something elegant but modest. With just the right amount of light and just the right angle of perspective, we hope to give you an aesthetic taste of serene indulgence in this series of photographs.

Product: Teatime by Thien
Packaging Design: TSUBAKI STUDIO
Art Director: Jay Lim
Photographer: WeiLoke Photography

Looking to showcase your creations or products? Whether it’s food photography, interior photography, product photography or more, WeiLoke Photography has got you covered.

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