AINZ & TULPE

Starting this year with yet another thrilling project; this time, we are shooting for AINZ & TULPE (A&T)—a specialty store carrying a wide assortment of Japanese beauty and lifestyle brands.

A&T known as a heaven for beauty addicts, specialize in skincare, healthcare and cosmetics, housing more than 250 brands under one roof. A&T’s primary highlight is not only the extensive array of beauty choices but also its specially curated collection of products that reigns in quality and exclusivity.

A&T has 78 retail stores in Japan and has finally set foot in Southeast Asia in 2022. Its first-ever Southeast Asian store was opened in the all-new Pavilion Bukit Jalil, Malaysia. In the same year, a new store was opened in Sunway Pyramid and we had the honor to photograph this exclusive beauty and wellness experience store!

Client: AINZ & TULPE
Design and Build: Semba Malaysia Design & Construction
Photographer: WeiLoke Photography

Modern-day physical stores tend to feature a distinctive interior design concept of their own. While every store has a central theme where all design elements are focused upon, A&T’s theme uses an interior design concept that evokes a specific mood for its customers—modern, exclusive yet not forgetting the importance of brand experience. The combination of color, space and style will define the overall ambiance and shape a customer’s in-store experience. Knowing that visuals contribute largely to this aspect, we planned our photographs in a way that captures the store in the most authentic yet brand-focused manner.

This project was a brief yet interesting experience. Though we have had projects which shared certain similarities in the past, there is always something unique that makes every project stand out in its own way and we can’t wait to take on another one!