Retail environments designed to engage — documented to connect.

From flagship stores to lifestyle boutiques, emphasis is placed on layout, display strategy, and the customer journey. Photography highlights both brand identity and spatial experience, tailored for marketing, editorial, and design showcase purposes.


Giorgio Armani Bangkok, Thailand

Commissioned by Giorgio Armani for the official release.

This new Emporium boutique carries the brand’s signature refinement into a unique curved spatial layout — a departure from the usual rectilinear store format. The geometry introduces subtle movement, challenging the balance and symmetry that often define retail photography.


ISETAN KLCC Design and built by Semba

A refined retail experience reimagined.
The new ISETAN KLCC by Semba Malaysia blends Japanese precision with modern retail warmth — a space where every detail guides how people move, see, and feel.
Captured through my lens to translate design into experience.


Giorgio Armani TRX

As a photographer, my lens transforms into a storyteller, unraveling tales of luxury, style and sophistication. The recent photoshoot at the newly opened GIORGIO ARMANI boutique in The Exchange TRX was a captivating exploration of angles, light and unwavering dedication.


Emporio Armani Junior MBS, Singapore

Photographed the exquisite Emporio Armani Junior store in the prestigious Marina Bay Sands, Singapore. This project marks my sixth collaboration with the esteemed Armani brand, further solidifying my expertise in capturing the essence of luxury retail spaces.


Emporio Armani Pavilion KL


Armani Exchange Malaysia & Singapore

Armani Exchange has harnessed new retail design concepts to enhance both the shopping experience and their marketing efforts. We are thrilled to announce our involvement in this transformative journey, contributing to the evolution of retail excellence!

AX TRX

AX PAVILION KL

AX GURNEY PLAZA

AX ION ORCHARD, SINGAPORE

AX Sunway Pyramid


Sun Moulin Bakery and Patisserie Space Design by Semba Malaysia

A dual-outlet interior photography project capturing Sun Moulin’s refined bakery and patisserie space design by Semba Malaysia — across 1 Utama and KLCC Isetan.


SEMBA MALAYSIA

The three stores featured in this post—9090, WEGO, and YoungerSong—were all designed and built by Semba, a renowned interior design company known for crafting innovative retail spaces that blend aesthetics with functionality. Through these photos, I aimed to bring out the unique design language of each store while showcasing the meticulous craftsmanship behind Semba’s work.


BoConcept | BSC 2024

BoConcept x Megah Rise Residensi

BoConcept Condo Project 2023

BoConcept Bungalow project


Beauty Specialty Store | AINZ & TULPE

Design and build by SEMBA MALAYSIA DESIGN & CONSTRUCTION


NITORI Specialty Store

Design and build by SEMBA MALAYSIA DESIGN & CONSTRUCTION