3COINS is often described as a lifestyle store — but in this LaLaport KL outlet, it feels closer to a spatial brand experience. The openness of the façade, the depth of the entrance, and the way product zones flow from public to private retail space are not accidental design decisions. Their commercial strategy expressed through architecture.
From a visual standpoint, this project demanded more than clean documentation. Retail photography that actually converts needs to communicate three things simultaneously:
clarity of layout, density of offering, and the emotional tone of the brand.
SEMBA’s design language here balances warmth (wood flooring and shelving) with structure (strong grid systems and ceiling lines). My role was to translate that into images that don’t flatten the space, but preserve how customers experience movement through the store. Wide perspectives establish scale and openness, while controlled angles anchor the brand signage and zoning logic.
This is the difference between “showing a shop” and building visual assets a brand can use for expansion decks, leasing pitches, and internal brand alignment. When retailers open new locations, these images become part of the decision-making toolkit — not just marketing collateral.
Good retail design already works on-site.
Strategic visuals make it work beyond the site.